L'Oréal's new product Revitalift Clinical Vitamin C Serum was launched with a wonderful 3D implementation. Thanks to the 3D effects, the ad gained a whole new dimension – an authentic and realistic whole was born. Read more about the successful outdoor advertising campaign and watch the video below!
Client: L'Oréal Finland Oy
Campaign goal: Increase awareness of the new product
Target audience: Women aged 18–35
Used surfaces: Shopping Digital
The time of the campaign: 27.2.–05.03.2023
Digital outdoor advertising is flexible, impressive, and excellent in its attention value. Outdoor advertising also does not interrupt or disturb, as it is seen as a natural part of the environment. Utilizing 3D in outdoor advertising is an effective way to make an impact on the public and increase the attention value of the campaign. The moving image combined with realistic dimensions captures the eyes of passers-by.
The realistic 3D implementation was an eye-catcher
In L'Oréal's campaign, 3D effects helped to attract the attention of passers-by and brought the ad closer to the viewer. The ad wanted to emphasize the product and its ingredients, which could not be missed in the contextual shopping center environment. Shopping centers are an excellent environment for advertising, because there people move around with an open mind, seek inspiration, and are exposed to impulse purchases.
"L'Oréal briefed us on a new product launch and wanted to do 3D for it. We wanted to grab people’s attention, and wanted to illustrate the main ingredients vitamin C and effect of glow through a new innovative way,” describes Amalia Boberg, Senior Client Manager, Wavemaker.
Outdoor advertising to raise awareness
Outdoor advertising works very well when you want to increase sales and awareness, direct people to your product, and make a purchase. L'Oréal's campaign wanted to use outdoor advertising to increase awareness of the new product, measured using the KPI meter.
”The cooperation with Clear Channel was successful. They got also overall super good results! Best serum launch on L’oréal paris,” says Amalia Boberg.
Watch the video:
