Research and insight

At Clear Channel, research and insight plays an integral part in everything we do. We are continuously investing in new and engaging research that furthers our understanding of the audiences we reach. We want to understand our operating environment and identify the changes in it, as well as increase our awareness of the impact of Out-of-home (OOH) advertising.

Archive

Understanding the buyer’s journey: reach, impact, activate »

Clear Channel carried out an extensive Buyer’s journey study together with research company Consumer Compass in the autumn of 2018. The study examined Finnish consumers’ habits when shopping and..

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Advertising in supermarkets guides purchase decisions »

Grocery stores and supermarkets are an ideal environment for advertisers to regularly reach consumers. In-store advertising also offers an impactful way to speak to consumers right at the point of..

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Shopping centre advertising gets consumers talking and buying »

Clear Channel UK’s Malls study (2016) examined consumers’ shopping centre behaviour. The research material was collected using a two-stage methodology: an online questionnaire (n=251) and a real-time..

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Consumer connection system »

Outdoor advertising is proven to be the most effective media when it comes to increasing attention value and making your product memorable during the buyers journey. Consumer Connection System (CCS)..

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Premium DOOH builds brand fame »

What are brands made of? According to a study conducted by COG Research in 2015, brand fame is composed in consumers’ minds around four different themes: emotional salience, creativity, iconicity,..

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Campaign optimisation

Campaign optimisation

We invest in numerous data sources to help us understand exactly which audiences are engaging with our sites and when. Through careful analysis, we provide our customers with increasingly better opportunities to reach the desired target group in the right place, at the right time and with the right message.

Audiences and environments

Audiences and environments

At Clear Channel we strive to understand exactly how our audiences behave, think and feel in each and every one of our environments. Detailed understanding of these different environments helps us to customise your campaign to ensure maximum advertising impact.

Media channels

Media channels

Clear Channel offers a diverse range of OOH advertising sites, each capable of achieving very different campaign objectives. Keeping the three key objectives of outdoor advertising in mind – “ReachFame and Activate” – we seek to understand the strengths of our advertising sites and how they work most effectively together with other media.

Ota yhteyttä

Call us

0207 312 000. or send an email to
sales@clearchannel.fi