Consumer behavior

    Overview 4.5.2021: The audience reach of outdoor advertising

    The exceptional situation caused by the coronavirus (COVID-19) pandemic affects the mobility of people. In 2021, many advertising environments have seen positive development in traffic volume due to improved Covid-situation, accelerated vaccination rate,..
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    Clear Channel Europe unveils LaunchPAD

    New strategic offering to drive Programmatic OOH growth and campaign planning precision. Out of Home (OOH) advertising giant Clear Channel Europe is strengthening its expertise in targeted campaign planning solutions with the launch of a dedicated new..
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