The Helsinki airport is a bustling international airport with more than 21 million passengers passing through every year. It offers a great opportunity to reach target groups with purchasing power such as B2B decision-makers, leisure travellers, seniors and tourists. Thanks to our new Heartbeats concept, you can take advantage of the airport's incredible reach on a whole new scale, as going forward you can target your advertising message to the desired target group on an annual level or even on an hourly basis.
Heartbeats combines a variety of data sources to help us identify the movements of target groups at the airport. As a result, the modelling gives us a surface-specific profile of the people passing the advertising device at different times.
By understanding this rhythm of target group variation, we can map the needs of different passengers and combine them with the desired message, creating a unique media experience – the message is always on display at the right time, in the right place.