smart-city-3.jpg

Research and Insight

At Clear Channel, research and insight plays an integral part in everything we do. We are continuously investing in new and engaging research that furthers our understanding of the audiences we reach. We want to understand our operating environment and identify the changes in it, as well as increase our awareness of the impact of Out-of-home (OOH) advertising.

tutkimusinfograafi1.png

Campaign Optimisation

We invest in numerous data sources to help us understand exactly which audiences are engaging with our sites and when. Through careful analysis, we provide our customers with increasingly better opportunities to reach the desired target group in the right place, at the right time and with the right message.

Audiences and Environments

At Clear Channel we strive to understand exactly how our audiences behave, think and feel in each and every one of our environments. Detailed understanding of these different environments helps us to customise your campaign to ensure maximum advertising impact.

Media Channels

Clear Channel offers a diverse range of OOH advertising sites, each capable of achieving very different campaign objectives. Keeping the three key objectives of outdoor advertising in mind – “Reach, Fame and Activate” – we seek to understand the strengths of our advertising sites and how they work most effectively together with other media.

CLEAR CHANNEL’S RESEARCH

Premium DOOH Builds Brand Fame

What are brands made of? According to a study conducted by COG Research in 2015, brand fame is composed in consumers’ minds around four different themes: emotional salience, creativity, iconicity, and being seen and talked about. All these themes are linked through brand fame. Read more…

tutkimus3.jpg

Consumer Connection System & OOH Target Groups

Outdoor advertising is proven to be the most effective media when it comes to increasing attention value and making your product memorable during the buyers journey. Consumer Connection System (CCS) is a proprietary survey on communication behaviour, attitudes and consumption behavior. Together with Dentsu Aegis Network we identified target groups most receptive to OOH. Read more…

ccs-en-consumer-connection-system-1.jpg

Shopping Centre Advertising Gets Consumers Talking and Buying

Clear Channel UK’s Malls study (2016) examined consumers’ shopping centre behaviour. According to our research, consumers feel positive and enjoy spending time in shopping centres. Read more…

kauppakeskustutkimus-kuva-1.jpg

Advertising in Supermarkets Guides Purchase Decisions

Grocery stores and supermarkets are an ideal environment for advertisers to regularly reach consumers. In-store advertising also offers an effective way to speak to consumers right at the point of the purchase decision. Read more…

store1-ratkaisut.jpg

Understanding the Buyer’s Journey: Reach, Fame, Activate

Clear Channel carried out an extensive Buyer’s Journey Study together with research company Consumer Compass in the autumn of 2018. The study examined Finnish consumers’ habits when shopping and visiting shopping centres and grocery stores. Read more

buyersjourney.png

Call us

On 0207 312 000. Or send an email to sales@clearchannel.fi