Rate of passengers at the airport are growing:

• From 1998 to 2008 the number of passengers in both international and domestic traffic has increased over 40 %
  
• The number of total passengers at the airport was almost 13,5 million passengers (2008). Compared to the previous year it was 2,2 % more.
  

        These passengers are worthwhile targeting

• Well-educated quality conscious consumers visit the airport. They are business- and opinion leaders who are difficult to reach with other traditional media solutions.
  
• 63 % of passengers are Finnish, 24 % are other EU citizens and 13 % non-EU citizens
  
• 58 % are men and 42 % are women
  
• 45 % are 25-44 years old
  

The most frequent destinations are Stockholm (6,5 % of all journeys), Oulu (5,5 %), Copenhagen (4,5 %), Frankfurt, Amsterdam and Paris (3,5). Also business trips are focused to those cities. Same statisticsso applies to business trips.