Profile of the business traveller

• He is usually a manager, entrepreneur and upper/superior employee in a white collar position
  
• Wealthy; household gross earnings over 50 000 EUR/year. There is a lot of purchasing power!
  
• Departing from the Airport average 14 times a year and spends about one hour and 35 minutes at the airport prior to departure. There is plenty of time to pay attention and notice advertising messages at the airport.
  
• 52 % of all the passengers are business travellers (source: Pax survey 2008)